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Through extensive testing for a meal service customer, we discovered that campaigns presented between evening hours significantly outperformed those presented during traditional optimal periods, achieving one hundred sixty-three percent higher purchases.
Recently, a company director inquired why his blog posts weren't producing any inquiries. After analyzing his content marketing strategy, I identified he was making the same errors I see countless Saudi businesses repeat.
Surprising findings:
Previously, I believed SEO was mostly about inserting keywords. Partnering with a specialized Jeddah optimization company opened my eyes to the sophisticated nature of contemporary search engine optimization.
Not long ago, my small analyze business competitors was fighting to attract new customers. Our website was nowhere to be found in Google rankings. That's when I made the decision to explore professional website ranking help.
Last year, I was sitting in this fancy office in Riyadh (you know, one of those places with the glass walls and overpriced modern art), listening as an agency promised me the world. Six months and fifty thousand SAR later, our traffic had increased by a disappointing... wait for it... 3%. Not exactly the outcome I was anticipating! ♂️
For a luxury brand, we developed a locally-relevant attribution model that understood the unique conversion route in the Kingdom. This technique revealed that their social media spending were actually producing nearly three times more returns than formerly calculated.
For a apparel brand, we conducted a detailed channel effectiveness analysis that revealed their highest ROI channels were completely different from their international norms. This insight permitted a reallocation of spending that increased their complete ROI by two hundred thirteen percent.
Important elements:
Successful methods:
Last quarter, a retail client consulted me after investing over 500,000 SAR on web promotion with disappointing outcomes. After revamping their methodology, we achieved a seven hundred forty-three percent growth in ROI.
Last quarter, a local business contacted me after using over 120,000 SAR on foreign search optimization with limited outcomes. After applying a tailored Saudi-focused search optimization, they saw premium rankings for numerous important keywords within only three months.
During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying five thousand SAR monthly to his "digital marketing company riyadh expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but professional certification and expertise matter enormously in this field.
I'm running a small business meetup in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
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