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Recently, a business owner expressed frustration that his social media marketing was costing massive amounts of riyals with minimal results. After reviewing his approach, I found multiple serious mistakes that are extremely typical among Saudi businesses.
Last month, a company director inquired why his blog posts weren't creating any leads. After examining his publishing plan, I discovered he was making the same blunders I see numerous Saudi businesses make.
When evaluating digital marketing services, don't be afraid to ask difficult questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's honesty.
A few weeks ago, a retail client approached me after spending over 300,000 SAR on underperforming digital promotion. After restructuring their strategy, we generated a four hundred seventy-three percent improvement in advertising efficiency.
For a cosmetics brand reaching younger Saudi ladies, we moved 60% of their traditional advertising investment to temporary channels, resulting in a two hundred seventeen percent increase in sales performance.
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on hustling students, but professional certification and expertise matter enormously in this field.
Recently, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), listening as an agency guaranteed me the world. Six months and 50K SAR later, our traffic had increased by a disappointing... wait for it... 3%. Not exactly the return I was expecting! ♂️
The journey to finding the premier digital firm in KSA isn't simple, but getting it right will dramatically improve your business results. Just make sure you take advantage of my mistakes rather than making your own!
Through comprehensive research for a cuisine platform company, we discovered that advertisements delivered between 9-11 PM dramatically exceeded those delivered during typical prime times, achieving substantially higher sales.
After my costly education in what DOESN'T work, I've discovered that finding the best digital marketing agency isn't about who has the most elegant office or the smoothest presentation. It's about results, communication, and grasping the unique Saudi market.
I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share insights over some good Saudi coffee!
Let me tell you, I've been through the frustrating experience of hiring the incorrect marketing agency TWICE before eventually finding one that provided results. Trust me, it's a error you don't want to make when establishing your brand in Saudi Arabia's competitive market.
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